Hello! This is where I say some “I told you so” kind of things about Marvel.
I’ve said for a while now, Marvel is behind the times. Not by a huge lag time, they still hit on stuff that’s relevant, but they do so later than the rest of the world has gotten to that point. The Marvel Cinematic Universe is impressive,and innovative, but it also comes late. If we’re talking comics companies, DC was on the ball for the Dark Knight films well before Marvel had much to offer films-wise, and DC’s Arkham series of games were also a big milestone for comic book based video games while Marvel currently doesn’t have much to show for it.
And if we’re talking massive universe in multiple installments and forms of media? The .hack franchise beat Marvel to the punch a good decade early. That was a major multimedia undertaking that encompassed anime and video games mainly, but also manga.
What I’m getting at here is this: video games outrank films for revenue AND for hype among Marvel’s target demographics, and unlike films, Marvel actually has full control over what they do or don’t do with video games. No matter what Fox does or doesn’t do, there is nothing to stop Marvel from making a game about the X-Men or Fantastic Four that earns far more money and likely costs less to make than anything Fox could put out.
This is what I’ve meant every time I said Marvel undermining the X-Men and Fantastic Four on their end as an attempt to spite Fox is only really hurting Marvel. Fox isn’t the one missing out on the buzz and revenue a video game could provide, Marvel is.
Of course, we learned just yesterday that two X-Men TV shows are in the works. Hopefully this means Marvel’s finally moving away from an end point of Pyrrhic victory and toward actual victory.