I just saw an Agents of S.H.I.E.L.D. ad on YouTube promoting characters around the world suddenly manifesting powers, tied to the Inhumans franchise.

I now abhor Agents of S.H.I.E.L.D. Here’s why.

Marvel can’t use mutants because Fox owns the rights. I understand that, I accept that. That aspect is something that can’t be held against Marvel, and if Disney and Marvel limited this behavior to their films and live action TV shows, I would support them. It would be asinine to begrudge Marvel for doing what they can with what they have, after all.

But Marvel’s behavior in OTHER mediums changes that.

They’ve cut the X-Men out almost all merchandise. They’ve stopped making any X-Men cartoons or video games. In the comics, they’ve gone out of their way to cut the X-books down from over a dozen books to 3-4 in less than a year, forced a retcon on Scarlet Witch and Quicksilver purely to separate them from their father Magneto, and engineered every single event since 2009 to take things away from the X-Men franchise and give them to the Avengers and now Inhumans franchises.

Marvel is deliberately trying to tear down the X-Men franchise because they don’t have the film and live action TV show rights, even though they have cartoons, comics, video games and merchandise to work with.

Because that’s their goal, what’s happening on Agents of S.H.I.E.L.D. isn’t merely the company admirably working with what they have. It’s not Marvel showing what they could do with the X-Men franchise if only they had the rights. If that was the case, there’d be damn good reason to push for Fox striking some kind of deal Marvel wants made.

Instead, Agents of S.H.I.E.L.D. is now a propaganda tool in Marvel’s efforts to ruin the X-Men franchise and any public appeal it might have. As long as they’re focusing on this idea of random people manifesting powers across the world, supporting Agents of S.H.I.E.L.D. is essentially telling Marvel you want them to ruin the X-Men franchise.

Personal note: this does not mean I hate anyone who likes Agents of S.H.I.E.L.D. or chooses to keep watching it. Everyone has their own interests, their own priorities. And realistically, this doesn’t mean anyone who watches Agents of S.H.I.E.L.D. has “invalidated” any love they have for the X-Men franchise. Nor does it mean Agents of S.H.I.E.L.D. is objectively bad.

What it means is that no matter who you are, no matter what your reasons for watching the show may be, success for the show with these plot lines will be perceived by them as acceptance and a nod that they should keep treating the X-Men franchise poorly. And that’s why I now see this show the way I do.

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